Jay Westerveld, in 1986 first used the term greenwashing to describe a Fijian Resort's 'reuse towel' campaign. “to make people believe that your company is doing more to protect the environment than it really is.” Reading this, you might ask, what is greenwashing? What is the definition of greenwashing?Īccording to the Cambridge Dictionary, the definition of greenwashing is premeditated with plans Since the early 1980s, the term greenwashing has been commonly used by companies in their PR strategies to market their products or brands as “green” or eco-friendly.
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